CREATE Strategy

Guiding Principles:

  1. Exclusive focus on CONSUMER facing businesses.
  2. Help our partners deliver REAL results in the form of above average financial performance, cash flow generation and profitability.
  3.  Help our partners foster EXTRAORDINARY brand loyalty from their customer base through building an emotional connection that transcends their core product(s) or service(s).
  4. Only work with entrepreneurs and employees that are AMBITIOUS, passionate and willing to work towards goals and expectations that are realistic and achievable, not driven solely by financial return expectations or personal/owner motivations.
  5. Leverage our unique ability to understand what comprises real and authentic relationships and use that skill to make sure every company we work with has a TRULY unique company culture.
  6. Focus on partnering with entrepreneurs operating in market segments that are EXPANDING and demonstrating positive, enduring fundamentals and industry trends.

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