CREATE Strategy

Guiding Principles:

  1. Focus only on entrepreneurs of CONSUMER facing businesses.
  2. Partner with companies with REAL results, traction in the marketplace and a demonstrated positive growth trajectory.
  3. Only work with companies that garner EXTRAORDINARY brand loyalty from their customer base, meaning there is an emotional connection beyond the core product or service.
  4. Find entrepreneurs that are AMBITIOUS, passionate and willing to work towards goals and expectations that are realistic and achievable, not driven solely by investor return expectations or personal motivations.
  5. Leverage our ability to understand what comprises real and authentic relationships and use that skill to make sure every company we work with has TRULY unique company culture.
  6. Only partner with entrepreneurs operating in market segments that are EXPANDING and demonstrating positive and enduring fundamentals.

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