- Focus only on entrepreneurs of CONSUMER facing businesses.
- Partner with companies with REAL results, traction in the marketplace and a demonstrated positive growth trajectory.
- Only work with companies that garner EXTRAORDINARY brand loyalty from their customer base, meaning there is an emotional connection beyond the core product or service.
- Find entrepreneurs that are AMBITIOUS, passionate and willing to work towards goals and expectations that are realistic and achievable, not driven solely by investor return expectations or personal motivations.
- Leverage our ability to understand what comprises real and authentic relationships and use that skill to make sure every company we work with has TRULY unique company culture.
- Only partner with entrepreneurs operating in market segments that are EXPANDING and demonstrating positive and enduring fundamentals.
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