Project: Swoozie's investment as member of Gart Capital Partners, Ltd.

Role:  Partner at Gart Capital Partners, lead deal origination efforts and spearheaded various corporate and store level initiatives in marketing, HR, finance & budgeting and ecommerce

Status: Past project, unrealized

Initial capitalization date: June 2010

Swoozie’s is a specialty retailer that sells unique gifts, stationery, invitations, greeting cards, and personalized products related to major life events such as birthdays, holidays, births, and many other special occasions.

The company was founded in 2007 by Kelly Plank-Dworkin and her late husband, former Neiman-Marcus CEO, David Dworkin.  At its peak, Swoozie’s operated 43 stores in 15 states.  In 2010, as a result of short-term financial troubles and a need for capital, the business became majority owned by Gart Capital Partners.

Swoozie’s currently operates 10 company-owned stores, primarily in the Southeast and Denver, and increased its online presence in 2013 by merging with ecommerce retailer Beaucoup.

Swoozie's

Beaucoup

Quick video tour of the Birmingham, AL location.

Swoozies Greenville SC

Swoozie's store in Greenville, SC

Photography provided by Unsplash and Swoozie's