The team at Backline Partners is on a mission to help businesses adapt to the new realities of the Experience Economy, a concept first proposed in 1998 by B. Joseph Pine II and James H. Gilmore, two forward thinking individuals who have made a living challenging conventional business thinking.

We firmly believe that in order for companies to realize their full potential and be positioned for long-term success, they need a unique blend of operating expertise in key functional areas and fresh, unconventional perspectives that strengthen engagement, loyalty and satisfaction across the board.

Backline believes today's path to success lies in immersing employees, partners, customers and key stakeholders in experiences that provide value above and beyond core business activities, services, products and initiatives.


Our PHILOSOPHY

Backline Partners takes a relationship first approach to helping others grow their business and create enduring value.  We know that successful partnerships are driven by having the right people involved and working together as a team.  Without equal influence and proper alignment of values and goals, it's much more difficult to build a successful and lasting enterprise.


What We've Achieved

  • Depth of experience and relationships across a variety of industry verticals.

  • Ability to enter from scratch, and quickly understand, a variety of industry segments.

  • Unique ability to foster partnerships that allow for balanced collaboration, transparent communication and leveraging collective strengths.

  • Track record of, and unique approach to, sourcing engagement ideas and opportunities for our partners.

  • Deep network of relationships in Music, Live Events & Entertainment and Consumer industry verticals.

  • Perspective that blends private equity investing, event production and operations, experiential marketing and strategic advisory.

  • Understanding of how to best position growing businesses for success and longevity.

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